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Social Media Marketing

Industry Report

In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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Want to improve your Facebook advertising results? Looking for successful examples you can model?

In this article, you'll discover four ways to generate clicks, leads, and conversions using Facebook ads.

#1: Offer Free Content at Each Stage of the Sales Funnel
People who aren't familiar with your brand are unlikely to convert on your core offer, especially if you sell high-cost products or services. Customers who are still in the early stages of the buyer's journey need more information

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Wondering how to advertise on YouTube? Looking for a guide to creating a YouTube advertising campaign?

In this article, you'll learn how to set up and optimize a YouTube ads campaign.

#1: Set Up YouTube Advertising
With the newly redesigned Google Ads interface, managing YouTube ads is now easier than ever. If you have experience with Google ads or Facebook ads, many YouTube ads features will look familiar to you.

Here are the steps you need to take to run YouTube ads for your business.

Link Google AdWords to Your YouTube

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Want to create better social video content? Looking for tips and tools to try?

In this article, 10 video experts share the tactics and tools they use to create successful video content.

#1: Simplify Live-Stream Production Flow With Elgato Stream Deck
One of my favorite live-streaming tools is Elgato Stream Deck, a video switcher that’s about the size of a pack of playing cards.

Before using the stream deck, I would assign hot keys (Command 1, for instance) on a keyboard to my intro and different scenes that allowed me to show my

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Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore Pinterest Catalogs and Shopping Ads and new Twitter analytics tools with special guests Alisa Meredith and Madalyn Sklar.
Watch the Social Media Marketing Talk Show
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

Watch the Social Media

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Are you wondering how to grow your social influence? Do you have big dreams but need direction?

To explore how to build powerful influence, I interview Nathan Latka. Nathan hosts The Top Entrepreneurs podcast and is the former CEO of Heyo. His new book is How to Be a Capitalist Without Any Capital, and his new TV series, Million Dollar Road Trip, premieres on CNBC later this year.

Nathan shares how he parlayed a single content channel into a book deal, a Facebook Watch series, and a television show. You'll also learn how Nathan negotiates

Starts March 20th! Discover the latest tactics and improve your marketing know-how!

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Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit?

In this article, you'll learn how to market your business on Reddit.

Why Marketers Should Consider Reddit
For as much as we, as social media marketers, champion the deep potential of social media to engage and empower audiences, this industry often takes a narrow view of what social media actually entails.

We look at the big platforms—Facebook, Twitter, Instagram, LinkedIn, and maybe Pinterest—and view those silos as the only


Want to run a successful influencer marketing campaign? Wondering how to formalize your influencer marketing partnerships?

In this article, you'll discover how to find and contract with paid social influencers.

#1: Choose the Right Social Network for Your Niche
Before you start looking for individual influencers, think about the channels you want to use.

As Moz founder Rand Fishkin has pointed out, influencer marketing "should encompass blogs, websites, events, conferences, podcasts, authors, Facebook (pages & groups), Twitter,

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Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience?

In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

Improve Facebook Messenger Bot Communication

#1: Develop a Character for Your Messenger Bot

When it comes to Messenger bots in 2019, there is no better way to scale a genuine one-on-one connection that leads to conversions. You'll find increased open rates, click-through rates, and the


Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week's Social Media Marketing Talk Show, we explore Facebook Showcase video ads and fan subscriptions with special guests Andrea Vahl and Owen Video.
Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.


Want more people to watch your Instagram stories? Wondering how to create amazing video stories from everyday events?

To explore how to create short-form Instagram stories people love to watch, I interview filmmaker, photographer, and video influencer Jesse Driftwood. Jesse is known as the "King of Transitions" for his creative cuts between scenes and he's making a big splash on Instagram.

You'll learn all about Jesse's story creation process. You'll also discover recommendations for equipment to create better Instagram story

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Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they're helping your business?

In this article, you'll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advertising experts.

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Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action?

In this article, you'll discover how to create appealing Instagram captions that clearly communicate your marketing messages and encourage people to act.